Clancy's Pub — Scottsdale, AZ & Omaha, NE
Rebranded a two-location Irish pub established in 1977, replacing an outdated mark with a custom badge system built around refined typography and a cohesive set of logo alternates. Extended the identity to include a logo for the Jack Room, the restaurant's private event space. Developed full branding guidelines and maintained the client relationship for over twelve years, designing menus and print collateral across both locations. The rebrand has been in continuous use across two states since 2013.
Deliverables: Logo redesign · Jack Room logo · Custom typography · Badge system & alternates · Brand guidelines · Menu design · Print collateral
Wallpaper Collective & I80 West
Rebranded a boutique wallpaper company and developed a cohesive identity for its sister brand, creating two distinct but related marks that could hold their own individually while reading as a family. The Wallpaper Collective mark was stripped of decorative detail and rebuilt as a clean, scalable geometric system. I80 West was repositioned as a manufactured goods brand with a structured typographic lockup. Also designed three original mini wallpaper collections and built the Wallpaper Collective website.
Deliverables: Logo redesign (×2) · Brand family system · Logo alternates · Wallpaper collections (×3) · Website design
Summer Swell Studio LLC
Built the Summer Swell Studio brand from the ground up — art direction, identity, apparel design, e-commerce, and social media. Designed all surface pattern placements for a line of surf apparel, managed sample ordering, and built the Shopify store. Operated the brand's Instagram as primary top-of-funnel channel.
Deliverables: Brand identity · Apparel design & placement · Shopify build · Social media · Art direction
