Clancy's Pub Scottsdale, AZ & Omaha, NE — Est. 1977
Overview: A twelve-year design partnership with a family-owned Irish pub operating across two states. The work began with a full rebrand in 2013 and has grown into an ongoing retainer spanning identity, print, packaging, apparel, and digital — every customer touchpoint, season after season.
The Rebrand: Clancy's came in with an identity that had aged out of its character. The brief was to honor a 35-year-old institution without freezing it in the past. The solution: a custom badge system built around refined typography and a shamrock mark strong enough to anchor everything from a pint glass to a pizza box. A secondary logo for the Jack Room — the private event space — extended the system without breaking it.
The Work: Brand guidelines established the system for use across two locations and two markets. From there the work expanded into menus, seasonal print collateral, kids' activity placemats, event apparel, pizza box packaging, and glassware — each piece rooted in the same mark, flexing for its context. Social media management and email marketing ran alongside the print relationship, keeping both locations active across ongoing promotions and seasonal campaigns.
What Makes It Work: The identity has been in continuous use for over twelve years. That's not maintenance — that's a system built right the first time, flexible enough to grow.
Deliverables: Logo redesign · Jack Room logo · Custom typography · Badge system & alternates · Brand guidelines · Menu design · Kids menu / activity placemat · Pizza box packaging · Apparel graphics · Glassware · Print collateral · Social media management · Email marketing · Campaign content (Scottsdale & Omaha)