Social Media & Campaign Design

Donkey Mill Art Center — Kailua-Kona, Hawaiʻi
Three-year co-management of Instagram and Facebook for a community art center, spanning content strategy, on-site photography, videography, motion graphics, and video editing. Produced fundraising campaign assets for two consecutive annual auctions — including animated GIF graphics and a 7-minute looping video installation played live at live event — both of which met their fundraising goals. Designed end-of-year giving campaigns using a consistent motion graphic style developed from the auction identity. Originated and produced an ongoing interview series with the exhibitions curator, shot and edited in Premiere Pro. Shot the center's photography and video b-roll including classes, events, and community programming.
Deliverables: Social media co-management · Fundraising campaign graphics · Animated GIFs · Event video installation (7 min.) · Curator interview series · On-site photography & videography · Premiere Pro editing 
Hawaii Yoga Festival at Kalani — Kalapana, Hawaiʻi
Four-month contract spanning design, programming, communications, and on-site coordination for a five-day immersive yoga festival hosted at Kalani retreat center on Hawaiʻi Island. Curated the teacher lineup and designed the full workshop schedule, aligning programming to the festival's elemental theme across five days and multiple concurrent tracks. Built and managed the interactive schedule on the Sched platform. Designed the event program guide and print advertisements placed in Yoga Journal's 40th Anniversary Special Edition and LA Yoga Magazine's Retreats & Festival Guide. Managed social media strategy across Instagram and Facebook with coordinated hashtag campaigns, and handled direct public relations outreach in the lead-up to the event.
Deliverables: Teacher curation & schedule design · Sched platform build · Event program guide · Print ads (Yoga Journal, LA Yoga) · Social media strategy & execution · PR outreach · On-site event coordination
Clancy's Pub — Scottsdale, AZ & Omaha, NE Multi-year social media and email marketing management for both locations, running alongside the long-term branding and print relationship. Content supported ongoing promotions, events, and seasonal campaigns across two markets.
Deliverables: Social media management · Email marketing · Campaign content
Summer Swell Studio LLC - Operated Instagram as the primary top-of-funnel channel for Summer Swell Studio, developing content that built an audience around the surf-rooted painting practice and apparel line. Created original content across product, lifestyle, and studio storytelling.
Deliverables: Content strategy · Instagram management · Product & lifestyle photography
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